Web rankings will predict the
relevance of most of the sites today and high web rankings simple
correlates to gaining more web traffic. In addition to SEO tools, the best software development company in India
also tries to achieve higher-rankings of its client website in the Alexa
Ranking system. Alexa Ranking system is a ranking metric used by Alexa.com and measures the web traffic on the basis of new visitors and page views.
Those websites who have secured lower
Alexa rankings seems to have better page views and higher web traffic.
Websites which are ranked in the top ten are successful in attracting
the highest amount of web traffic across the internet.
How Alexa Ranking Works?
Alexa ranking works on 2 parameters or
on two sets of data; a total number of unique/new visitors and page
views. By the help of mathematical formula on three months’ worth of
global data rank on Alexa.com
is analyzed. Traffic rank is updated on a regular basis, which makes
Alexa rankings quite accurate. A website user cannot boost stats by
clicking on the same page several times during a day to increase view
counts on Alexa. The opening of the same page many times during a day
will be counted as a single view. Although online rankings can become
better if a visitor visits different pages.
The best software development company in India,
often make use of this beneficial internet marketing tool to keep an
eye on the overall ranking of the client’s websites. They also consult
clients about installation and usage of Alexa Toolbar for their web
browsers. Some of the important features offered by this toolbar to
software development companies and website owners are:-
- Alexa Toolbar users can analyze how different blogs appeared in the past through Wayback feature.
- The search Analytics feature can make users learn more popular keywords to expand their reach.
- Related Links allow users to find websites which are similar to the one they are currently visiting.
- The toolbar also has some SEO tools to facilitate simple search engine optimization of the site.
Importance of Alexa Ranking
Your website visibility or its exposure
might be improved or increase through Alexa ranking. The website with
better ranking attracts potential advertisement partners and beneficial
marketing offers to you. This will lead to a vicious cycle where more
advertisement support for your site means high web traffic, which will
further result in the high search engine and Alexa rankings of your
site. Blogs and personal web pages can also receive similar advantages.
Alexa rankings also impart valuable
information to the software development companies in India for the
overall working on the enhancement of website visibility. The main
factors which impact site visibility are its web exposure, which can be
worked through search engine optimization tools and technologies,
construction of the website, and daily web traffic.
Alexa ranking is one of the highly popular internet marketing tools which can be used by the best software development company in India
to check the popularity of the client website to create a quality web
content to attract the target audience, and in measuring the overall
success of search engine optimization.
