Alexa Ranking: A Tool Which Can Enhance Software Development Company’s Website Rank

Web rankings will predict the relevance of most of the sites today and high web rankings simple correlates to gaining more web traffic. In addition to SEO tools, the best software development company in India also tries to achieve higher-rankings of its client website in the Alexa Ranking system. Alexa Ranking system is a ranking metric used by Alexa.com and measures the web traffic on the basis of new visitors and page views.

Those websites who have secured lower Alexa rankings seems to have better page views and higher web traffic. Websites which are ranked in the top ten are successful in attracting the highest amount of web traffic across the internet.

How Alexa Ranking Works?

Alexa ranking works on 2 parameters or on two sets of data; a total number of unique/new visitors and page views. By the help of mathematical formula on three months’ worth of global data rank on Alexa.com is analyzed. Traffic rank is updated on a regular basis, which makes Alexa rankings quite accurate. A website user cannot boost stats by clicking on the same page several times during a day to increase view counts on Alexa. The opening of the same page many times during a day will be counted as a single view. Although online rankings can become better if a visitor visits different pages.

The best software development company in India, often make use of this beneficial internet marketing tool to keep an eye on the overall ranking of the client’s websites. They also consult clients about installation and usage of Alexa Toolbar for their web browsers. Some of the important features offered by this toolbar to software development companies and website owners are:-

• Alexa Toolbar users can analyze how different blogs appeared in the past through Wayback feature.
• The search Analytics feature can make users learn more popular keywords to expand their reach.
• Related Links allow users to find websites which are similar to the one they are currently visiting.
• The toolbar also has some SEO tools to facilitate simple search engine optimization of the site.

Importance of Alexa Ranking

Your website visibility or its exposure might be improved or increase through Alexa ranking. The website with better ranking attracts potential advertisement partners and beneficial marketing offers to you. This will lead to a vicious cycle where more advertisement support for your site means high web traffic, which will further result in the high search engine and Alexa rankings of your site. Blogs and personal web pages can also receive similar advantages.

Alexa rankings also impart valuable information to the software development companies in India for the overall working on the enhancement of website visibility. The main factors which impact site visibility are its web exposure, which can be worked through search engine optimization tools and technologies, construction of the website, and daily web traffic.

Alexa ranking is one of the highly popular internet marketing tools which can be used by the best software development company in India to check the popularity of the client website to create a quality web content to attract the target audience, and in measuring the overall success of search engine optimization.

Source File: https://iphtechnologies.com/blog/2017/12/18/importance-of-alexa-ranking/

BEST SEO COMPANY IN INDIA TO OUTRANK YOUR COMPETITORS!

A professional and best SEO company in India likes IPHS Technologies is your 24/7 online business partner who believes in a white hat and ethical SEO practices to not only make your online business presence felt to your target audience but also enable it to achieve high rankings on the popular search engines like Google, Yahoo, Bing etc.

The two main techniques used by SEO service providers are:-

Best seo company in India: On-page Seo does not only necessary for online businesses in delivering endless organic traffic and conversions but also required for their consumers in locating business products and services on their Smartphones instantly and smoothly. The important elements of On-Page optimization services offered by professionals like IPHS Technologies are:-

• The quality of the Design and Content of the website should be of top-notch.
• User-friendly navigation, page compatibility with browsers and devices, keyword targeted site and content, and compatibility with multi-device.
• Unique and shareable site links and content through various social media platforms.

Various factors which impact On-page Seo Strategies

• Short and crisp Page Title with important keywords like site/business name which reflects brand identity.
• Inclusions of Meta Tags (set of keywords that have been previously researched) are read by the search engines.
• When your page is listed, Meta Descriptions (include essential keywords that match the content quality) are used in the search result by search engines crawlers.
• Make use of Seo-friendly URL Structure in On-page Seo which helps the engines to deduce the critical information.
• Accurate content with keywords density between 2-5% is linkable and considered good. Do not overstuff keywords.
• For smooth navigation around your website, optimizing internal and external outbound links is beneficial.
• Header 1 for highlighting site title and Header 2 and 3 for highlighting other sections of the page.
• Broken Links checker used by Seo service provider for detecting dead links and Loading Time Checker for analyzing loading speed of every page of your site.

Off-page Seo involves usage of multiple promotion methods for optimization of every page of your website to improve search engine rankings of the site, increasing the page rank, and accelerating the exposure of the site. Thus, it results in bringing more traffic and generation of leads.
Off-page Seo service provider focuses on building links which are essential to the overall success of Off-page optimization strategies. Through White Hat SEO techniques and unique content, building top-notch quality links and gaining high-authority backlinks are the primary concern of IPHS Technologies Off-page optimization experts.

Various services offered by off page Seo professionals:-

• Article, Blogs, and press Release submission
• Blog Commenting, social bookmarking, Question Answering, Content syndication, Directory Submission, profile Creation etc.
• Image and Video Sharing, Forum and Review Posting, Guest Blogging, Business Listing, PDF/PPT/DOC submission etc.

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iPhone X Simulator: Time to explore the features of the latest iPhone updates!!

In love with your iPhone? Then you must be one among those who keep waiting for the latest updates announced by the Apple for its iPhone. Update your apps for iPhone X and make your handset more useful. Here is your chance to fully enjoy the performance of 5.8inch super retina display. Update your apps for iPhone X and get ready to take advantage of the super retina display.
The wait is over now; Apple has recently launched the OS update for its iPhone user. Here are the details of this new surprise, iPhone X simulator:
The purpose of run and test iPhone X Simulator is to ensure that the apps look great on iPhone X. Here are the things that you need to focus:

Get ready for an impressive app experience

Once you enable full-screen resolution the app will run in full-Screen Display Mode on iPhone X. If device’s project’s base SDK is set to iOS 11 then a user has to launch Storyboard or iPhone X launch image for optimal result. Once the simulator run you can test that UI display of the app is correct and all the elements are aligned, without any issue like overlapping, incorrectly scaled, or clipped.

Support Various Aspect Ratios and Orientations

Test your app in landscape orientation and portrait orientation. Users are suggested to test all the UI in both the orientation and for the both left and right rotation.

Enjoy videos in a better display

AVPlayerViewController ensures that the video content fully covers the iPhone X screen if there is any kind of cropping or scaling then AVPlayerViewController will automatically custom the video to fit in the screen size for better display.

Update for Face ID

If the device currently uses Touch ID, update text strings to refer to Face ID.
Download Xcode 9  and start testing your device. Don’t wait to Update your apps for iPhone X and enjoy better performance.
If you have any query regarding your existing apps updated to iPhone X and develop apps for iPhone X with elegant designs, just drop an inquiry on info@iphtechnologies.com, Our Team will get back to you within 24 hours.
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Travel Application Development Company

Enchanted with the promises and potential that the travel industry?

Make the most from your travel and tourism business with a smart app. Connect with IPHS Technologies, one of the leading app development service providers in India for travel application development task and get a smooth, interactive, fast and useful app. Whether you are involved with hospitality business or you arrange tickets and booking, a well-designed travel mobile app will surely put you on an offer to its people.

Why choose a travel app design company?

The immeasurable competition in the travel domain makes it hard for the customers to decide which one to choose. Here, your marketing, promotion, services, and offers are the only thing that could help the potential, as well as existing customers, connect with you. The easiest way to catch the attention of your customers is to stay connected with them 24*7. A user can learn about the holiday packages, flight ticket discounts, special offers, exclusive app users’ offers and many more things and that too without a miss. Just download the travel mobile app and stay connected to your preferred service provider.

What we offer in travel mobile app development:

• Traveling Transactions Frameworks
• CRM and Back-office Solutions
• Custom development and integration
Talk to our experts, share your idea and we will turn it into an app that could bring desirable change in your travel business. Our experience as a travel mobile app design company helps us in designing cutting-edge travel apps.
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Newspaper App Development Services

The concept of paperless society and growth of newspaper app development services indicates that sooner or later the paper publishing industry has to succumb to a digital platform.
It has been predicted that the publishing industry will decline at an annual rate of 2.5%. Is it petrifying? Not exactly, it is a time to turn towards magazine application development firms and learn how interactive newspaper apps can improve your market position in coming years.
The market of online readers is growing tremendously, the conventional mode of reading is no more a preferred choice, so if you want to stay connected to your current and potential readers, then it is suggested to avail the newspaper app development services and ask for magazine application development.

Why web readers are growing?

• The reader can enjoy content along with the media such as slide shows, videos, audios and web links and it enhances the reader experience.
• They can share what they love with their friends and family instantly through social media share button.
• Keep readers engaged in activity such as comment, rate, participate in contests and surveys.
• The reader can set their news preference and can first read the news of their choice or interest.

Why choose IPHS Technologies for news app development?

At IPHS Technologies, we design interactive and smooth apps laced super exciting user interface that keeps the reader engaged.
Whether it is a startup, magazines or a well-established name, our super talented team would be happy to be the part of your digital journey. Request a free quote and learn how our app design can help you in expanding your business.

Well, why choose us?

We are versatile, dynamic and professional. Our motto is to deliver the best of the latest and available technology and help the clients as well as end users in exploring the full potential of the digital world.
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Restaurant App Design: Give an Edge to your food and catering business

Restaurant App Design

The technology and business now go hand in hand. There is hardly any enterprise which is not benefitting from the technology advancement especially IT sector. If you run a restaurant or related to food and catering business and wants to make your business more viable, then IPHS Technologies can take you in a right direction, our Restaurant app design service can add the right angle to your expansion and promotion goals. With our effective and impressive restaurant app design, any hotel business can make their business more user-friendly.

We design cross platform compatible applications, so if you have been looking for the best restaurant app design, then you have come to the right place. The advancement in tools and technologies has now made it possible even for mid size business ventures to have the best restaurant app.

It is one of the best marketing tools that they can have for the brand building as well as for revenue earning. The apps are designed to make complete ordering and delivering service easier. The smooth and clean design and interface of the app allow the user to browse and pick dishes of their choice, then can settle the payment and food will be ordered at their place with the features like Google map for location and a different payment gateway for online payment it becomes easier for the buyers to order their favorite food after a long and tiring day.

Now you can relish your favorite dish at the comfort of your home, just place the order via an app, set your delivery time, pick the dishes and you are ready to relish mouth watering food.

Call team IPHS Technologies and discuss food app design, tell us what else you want in the app to represent your business in a better way and you are a level closer to give a big expansion to your business.

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TOP B2C AND B2B COMPANIES: STOPPAGE FOR TECHNOLOGY AND BUSINESS AMALGAMATION!

Best B2B Companies or Business 2 Business transactions of products and services are becoming quite popular these days in the form e-commerce. Such transactions reduce cycle time and enhance productivity, improve quality, lowers costs, and ability to sync data electronically. If you want flexible and user-friendly b2b portal then IPHS Technologies can help you. Our team will design flawless and cutting edge b2b and b2c solutions at affordable price.

Top B2C Companies:

Business 2 Consumers companies make use of various strategies to engage potential consumers and to have a robust marketing campaign. Few best examples of their employed marketing strategies are as follow; companies make use of diverse photography to highlight single product, main blogs with how-to-articles, organize special contents on social media pages, e-mail personalization, by demonstrating the how and why aspects of their work etc. Top b2c companies adopt the best approach to gain a happy customer.

B2B Mobile App:

Many mobile app developers are shifting their focus from fun and light-hearted applications for consumers to client-oriented and solutions-based apps for corporate people. This shift results in the expansion of Business 2 Business enterprise mobility market which in turn will increase the productivity of the employees, costs savings, and a boost in overall business efficiencies. The b2b mobile app technology is beneficial for those companies who deploy their executives on various traveling assignments. The professional app developers take time and effort to understand your organization technology requirements and design b2b mobile app for various platforms like iPhone, iPad, Android etc.

B2B and B2C Marketplace:

The advantage of the B2C marketplace is that there is a wide variety of commercial offers on one website. Many times C2C and B2B marketplace turn partly or completely into the B2C marketplace by salesman negotiating positioning of the products and services in the marketplace. The demand of online directories cum selling portals has also increased. The marketplace websites have the potential to change your business. Portals like Ebay, Indiamart or OLX has made World Wide Web a place for everyone.
Whether you want B2B solutions or looking for B2C solutions, at IPHS Technologies, we have a team to cater your diversified needs. Get in touch with our experts and find out how B2B and B2C platforms can open a new world of success for you.

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ENHANCE LIFE OF YOUR BUSINESS APPLICATIONS THROUGH APPLICATION DEVELOPMENT AND MAINTENANCE SERVICES!

To keep pace with the growing competition, 24 *7 application maintenance services are becoming an essential part of the smooth functioning of corporate along with software development.
These services follow a comprehensive approach to provide a client with bugs-free and an error-free system.Application Maintenance services believe in constant monitoring and updations of your business technology to reduce your business costs, increase productivity levels, and streamline your business operations and processes.

Why you need an app maintenance services:

The main reason to implement software maintenance services is to avoid unexpected system or application failures leading to dire consequences for the company. Constant monitoring and timely intervention of an app maintenance services can save client’s business from irrecoverable future damages. A software maintenance firm after analyzing your company’s situation suggests you perfect app maintenance services which boost your business productivity level by updating technology and eliminating threats.

What type of Application Maintenance services can you expect:

An expert application development and maintenance service provider offer error tracking and debugging services, version upgrades and enhancements, helpdesk and technical troubleshooting support services, performance and quality assurance testing, preparation of necessary documentation and detailed reports etc.

How to pick an ideal Application Maintenance firm:

An IT premise, which is offering top-notch quality and reliable software maintenance solutions is bound to have a large loyal client’s base. To ensure that a client’s business always performs at its best optimal level, a professional application maintenance firm provides high-quality software maintenance services at all the levels of the enterprise which can handle all the necessary requirements a client company is looking for.
The application maintenance solutions must be designed and developed by qualified and experienced engineers who have in-depth knowledge of software architecture. A software maintenance firm through their cooperative customer support draws more customers and their customer retention rate is higher.
Join hands with IPHS Technologies for application development & maintenance services and harness the full potential of IT for the benefit of your business.
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Online Taxi Booking App

Do you have the idea related to online taxi booking app service?

Explore the opportunities available in taxi dispatch solution. The popularity of Uber and Ola has opened a new avenue for those who want to explore the business opportunity in online taxi booking app service. Get in touch with IPHS Technologies, we will design seamless app for your business. The Smartphone apps have made our life easier and with apps like book your taxi, it becomes a lot easier to manage your schedule especially travel schedule in a city. Whether you need a taxi for rent for the official tour or for the daily commute with taxi booking app you can easily hire a taxi just in few taps.

Taxi App: Much in demand!!

If you are also planning to explore the potential of taxi apps, then we could help you in your venture. Our app development team can design flawless, fast and secure app. If you have an idea that can be taken to the next level with the app, then we are here to offer you our commendable job.
Apps like Uber and Ola have gained prominence in the market due to its smooth and user-friendly interface, with feature like track the route and rate the driver makes it easier for the client to avail quality service.
Create your own taxi app with us and learn how these online taxi booking app development can open a new avenue for you. The demand of instant taxi hire has made such app extremely popular among the people. We can design app similar to Uber script, it won’t be a copy of the previous app, but we will also help a client in harnessing the technology for the advancement of their business.
The automation is not only for taxi hires services, but the technology can be used by hotels and travel agency. We offer taxi app solution for a corporate and government to meet employee and citizen transportation needs.

Request a quote online and get a fair idea about cost and time estimation.

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5 basic Tips for Startup Game Development Company

The gaming industry is in its thriving phase and if you are attracted towards this promising industry and want to try your hand in game development company, then here we are sharing some highly useful tips for you.

Be Original and be Unique: 

A gamer always wants something new and exciting. Creating a just another game that offers nothing new to the player will hardly create any change. If you want to surprise the user, offer them something completely new. Make sure your game is not just the repetition of the old hit game, but it must have some mystery and challenges to keep the user involved and engage.

Design a game that keeps the player involved: Game Development Company

The idea to create a complex game is exciting, but make sure each difficulty level motivate the player to reach the next level and inserting hint smartly in the previous level is the best trick to maintain the interest of the developer and the player.

Allow the user to take control:

A good game is always contested between the developer and the player. A well-designed game always leaves room for the player to use their intellect and take the game up to the next level. The more the player is involved the more popular the game will become. So if you want to surprise your player, allow them to take control of the events.

Design a Character that connects with the players: 

The virtual world is another family for a gamer. To keep your player engrossed, design a character that they can connect with, of course, a touch of fiction has always been a surprising element.

Music and sound: 

Never underestimates the role of music and sound in your video game. It is a background music that reveals what is stored at the next level. Maintain a team of music and sound experts who can give a thrilling touch to the game with the sound effect.
The gaming industry in India is at growing phase, if you have the talent then the industry is eager to welcome you. These super basic tips will help you in designing a perfect iPhone gaming app, and android gaming apps for the users.

At IPHS Technologies we have a team of developers who design cutting edge gaming apps fro android and iPhone users.

Importance Of Best Health Apps In Our Life

The combination of IT and health industry is a boon for the humanity. The growing popularity of healthcare apps and best health apps among medical professionals and laymen indicates how the technology can make life easier.  It won’t be wrong to say that it is one of the best uses of the technology.

Whether it is about managing the patient’s profile, sending reminders about the medicines and test or getting alerts related to new medications, the app can help in many ways.  As people have now become more health conscious the heath apps help them to keep the track of vital health signs.

In short, the demand of the health application is high. It is noticed that people often forget to take their medicines on time or forget their appointment with the doctor, but with health app, one can follow up the treatment as well as medicines without much fuss. These are not only for managing meetings and reminders, but there are apps that even help in measuring the vital signs such as blood pressure, pulse rate, water consumption, sweat level etc. All these help in monitoring the well-being of an individual. The data collected from the app can be used to predict the health pattern.

 There are many IT agencies that are providing healthcare application development and, best health apps service. These IT companies can design user-friendly mobile apps for the different platform. Whether you are an Android user, windows based Smartphone user or iPhone user; these mobile apps are designed to work effectively on a different platform.

How mobile healthcare apps can prove beneficial:

·         The Mobile apps provide will give real-time access to the medical records of patients and would help a doctor to track the physical state, symptoms, disease, nutrition and lifestyle habits etc. of a patient quickly.

·         Healthcare apps make paperwork such as scheduling and billing, medication prescribing and drug interaction checking easy and fast.

·         Mobile best health apps make communication easier and swift between doctors, nurses, and other healthcare professionals. With chat and forum features people can discuss without any trouble.

·         The apps can help in learning about local healthcare facilities, in particular location, you can learn about the available physicians, dentists, cosmetologists, etc. near you.

·         The Proper use of Healthcare applications can be used to forecast epidemic outbreak as well.

·         Mobile apps can be best used for promoting healthcare education and wellness awareness among people.

Find a right mobile app development agency and get a cutting edge mobile health app that could benefit both the people.

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How To Find Top Mobile App Development Companies

Mobile apps have emerged as one of the best marketing tools. The growing demand for user-friendly mobile apps has created a new brigade of tech savvy professionals. These top mobile app developers have the knack to design a seamless mobile app that not just present the business in a comprehensive way but also allow the user to explore all the features and services of a business with ease. Si, if you are planning to hire a team of top mobile app developers then here we will help you in picking a right mobile app development company that offers affordable and industry-driven solutions.

Here we are sharing some qualities of a mobile app developer that would help you in picking a right partner from the huge list of top mobile app development companies.

Experience: a right attitude, approach seasoned with the experience is the best combination for a successful venture and same is true for the mobile app development service as well. Consider their previous exposure and experience. A good app developer is capable of designing the app that can deliver relevant service to its user in a long run. Hiring someone who had already worked in your niche would be an extra advantage.

Creativity: The markets demand something new and different. The tech savvy users easily get bored, so if you want to engage your current and potential customers in a significant way, you have to offer them something creative and engaging. Choose a developer who can think differently and understand the trend of the market and its users.

Language and platform knowledge: It is the essential factor for successful app development service. Hire a developer who has experience working on mobile platforms like Android, iOS, Blackberry, and Windows.

IPHS Technologies, one of the leading top mobile app development companies in Lucknow offer industry-based, versatile and affordable application for the various niche. Request a quote for mobile app development service today!!

Why Everyone Should Start Online Business? 

Today is the time of globalization and every company wants to expand their business. Then online business is the best way to expand your business not only in your local area but also in global.

1. Online business allows potential customers to reach your business or services after business hours.
2. It is beneficial for anyone as it works 24×7, it never sleeps
3. Online marketing has much large area than a few miles like your local business (your store or office), by improving online presence, you can reach a millions of customers around the world.
4. Online business is convenient to handle by Owner as well as convenient for customers.

E-commerce and m-commerce are solutions for your online presence in market to allow customers around the globe to buy your products online.
Many of the annual surveys found that consumers are now buying more things online than in stores.
You can attract a million of customers online for your business.
How to attract customers, make your online presence and brand your product?

1. You should have your mobile app, allow customer to know about your business
2. You should have your presence on internet, so you should have your website as well
3. You should have your presence in social networking sites like manage your company page on facebook, Twitter etc
4. You should be always active to give answers for any query/concern what customer is having

IPHS Technologies is one of the Top m-commerce, e-commerce apps development providing free consultation and explore your idea and provide you cost effective solution. Team IPHS Technologies has Great experience of following technologies and frameworks like:

• Shopify
• Woo Commerce
• Big Commerce
• Magento

What you got From IPHS Technologies:

• Top mobile app developers
• More than 5+ years of experience of developing the Ecommerce site and m-commerce mobile app solutions
• With Effective Cost
• On time delivery
• Provide consultation and support for Apps marketing and app success on global market
• Daily Reporting

If you have any e-commerce development requirement for your business just drop an enquiry on info@iphtechnologies.com, Our Team will be get back to you within 24 hours.
Thank you